Privacy Policy

1. Introduction

This Privacy Policy explains how Verve Fragrances (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit or make a purchase from vervefragrances.com (the “Site”).

We are committed to safeguarding your privacy and ensuring your personal data is handled responsibly, transparently, and in accordance with:

The UK General Data Protection Regulation (UK GDPR)
The Data Protection Act 2018

By accessing our Site, purchasing our products, or otherwise providing your information, you confirm that:

You have read and understood this Privacy Policy
You agree to the collection and use of your data as described

If you do not agree with any part of this policy, you should not use our Site or provide personal data, as this may limit our ability to offer our services to you.

We reserve the right to update this Privacy Policy periodically. Any updates will be posted on this page, and continued use of our Site means you accept those changes.

2. Data Controller

For UK data protection laws, Verve Fragrances is the data controller responsible for your personal data.

Contact Details:
Email: support@vervefragrances.com

3. Personal Data We Collect

We collect different types of personal data depending on how you interact with our Site.

a. Device Information (Automatically Collected)

Purpose: To operate, secure, and improve our website
Legal basis: Legitimate interests

We automatically collect:

IP address and general location
Browser type, version, and device details
Time zone and system settings
Pages viewed, products browsed, and interaction data
Referral sources and search behaviour

This data is collected through:

Cookies and tracking technologies
Log files and web beacons

This helps us:

Ensure proper website functionality
Analyze user behaviour and trends
Improve speed, design, and performance

b. Order Information (Provided by You)

Purpose: To process and fulfil your purchase
Legal basis: Contract performance

When you place an order, we collect:

Full name
Billing and shipping address
Email address
Phone number
Payment details (processed securely via third-party providers)

We use this information to:

Process payments and complete transactions
Ship and deliver your order
Provide confirmations, invoices, and updates
Screen orders for fraud or risk

c. Customer Support Information

Purpose: To provide assistance and resolve issues
Legal basis: Legitimate interests / Contract

When you contact us, we may collect:

Name and contact details
Order number and purchase details
Messages, complaints, or feedback

This allows us to:

Respond to enquiries efficiently
Resolve issues and improve service quality

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contractual necessity

To process and fulfil orders

Legitimate interests

Fraud prevention, analytics, and improving services

Consent

Email marketing, SMS marketing, cookies, and personalized advertising

Legal obligations

Tax, accounting, and regulatory compliance

5. How We Use Your Personal Data

We use your personal data to operate our business and deliver our services.

This includes:

Core Business Operations

Processing payments and fulfilling orders
Managing shipping, returns, and refunds
Providing customer support and responding to enquiries

Account & Experience Management

Creating and managing your account
Personalizing your shopping experience
Recommending products based on your behaviour

Marketing & Communications (with consent)

Sending emails about offers, launches, and updates
Informing you about promotions, events, and campaigns

Analytics & Improvements

Analyzing customer behaviour and trends
Improving website functionality and performance
Developing new products and services

Security & Compliance

Detecting fraud or suspicious activity
Complying with legal and regulatory obligations

6. E-commerce Platform & Payment Processing

Our store is hosted on Shopify.

Shopify provides the platform that enables us to sell our products
Your data may be stored on Shopify’s secure servers and databases
Payment transactions are processed securely via third-party providers (e.g., Stripe, Shop Pay)
We do not store full payment card details

7. Behavioural Advertising

We use behavioural advertising technologies to deliver relevant ads and improve marketing performance.

Tracking Tools Used

Meta Pixel (Facebook & Instagram)
Google Ads tracking technologies
TikTok Pixel

These tools may:

Track your activity across our Site and other websites
Analyze browsing behaviour and interactions
Help us deliver personalized advertisements
Measure campaign effectiveness

These tools may collect:

Pages viewed and products browsed
Time spent on the Site
Clicks, interactions, and purchases
Device and browser information

Interest-Based Advertising

This information allows our partners and us to:

Build profiles based on your interests
Show relevant ads across different platforms
Retarget users who have interacted with our Site

Your Choices & Opt-Out Options

You can opt out of targeted advertising by visiting:

You can also:

Adjust cookie settings on our Site
Modify ad preferences on platforms like Google, Meta, or TikTok

Note: Opting out does not stop all ads, only personalized ones.

8. Marketing & Advertising

We may use your personal data for marketing purposes where permitted.

This includes:

Sending promotional emails and product updates
Displaying personalized advertisements on:

Google
Meta (Facebook & Instagram)
TikTok and other platforms

Using cookies, pixels, and similar technologies to:

Track engagement and conversions
Measure campaign effectiveness
Build interest-based profiles

You can control your preferences by:

Unsubscribing from emails at any time
Adjusting cookie settings on our Site
Managing ad preferences through third-party platforms

9. SMS & Text Marketing

If you choose to opt in to receive SMS or text messages from Verve Fragrances, we may use your phone number to send you marketing and transactional messages.

What We May Send You

If you provide consent, you may receive:

Promotional offers, discounts, and product launches
Cart reminders or abandoned checkout notifications
Order confirmations and shipping updates
Exclusive campaigns, early access, or limited-time drops

Consent to Receive Messages

By opting in to SMS marketing, you agree that:

You have provided clear and explicit consent to receive marketing messages
Messages may be sent using automated technology
Consent is not a condition of purchase

We will only send marketing SMS where we have a lawful basis to do so, typically your consent.

Message Frequency

Message frequency may vary depending on your interaction with our Site and campaigns
We aim to send messages only when relevant

Opting Out

You can opt out of SMS marketing at any time by:

Replying “STOP” to any message
Contacting us at support@vervefragrances.com

Once you opt out:

You will no longer receive marketing text messages
You may still receive essential transactional messages (e.g., order updates)

Data Usage for SMS Marketing

We may use your SMS data to:

Deliver and personalize messages
Track engagement (e.g., link clicks)
Improve marketing performance and customer experience

Your phone number and related data may be shared with trusted service providers (such as SMS platforms) strictly for the purpose of delivering messages.

Legal Basis

We process your SMS marketing data based on:

Consent (UK GDPR Article 6(1)(a))
Compliance with UK PECR regulations for electronic marketing

Charges

Standard message and data rates may apply depending on your mobile carrier
Verve Fragrances is not responsible for these charges

10. User Generated Content

The Services may allow you to submit product reviews, comments, or other user-generated content (“User Content”). Any User Content you post in publicly accessible areas will be visible to others and may be accessed, used, or shared by third parties.

Where your User Content includes personal data, it is processed in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), based on your consent and/or our legitimate interests in operating and improving the Services.

You acknowledge that once User Content is made public, Verve Fragrances cannot control its further use or distribution, and cannot guarantee its confidentiality or security. To the fullest extent permitted by law, we disclaim liability for any misuse, disclosure, or unauthorized access to such content by third parties.

You retain your rights under the GDPR, including the right to request access, correction, or erasure of your personal data, subject to technical limitations where such data has been made public.

11. Third-Party Websites

Our Services may include links to websites, platforms, or services operated by third parties that are not owned or controlled by Verve Fragrances.

If you choose to access or interact with any third-party services, you do so at your own risk. You should review their respective privacy policies, terms of use, and security practices before providing any personal data.
Verve Fragrances does not control, monitor, or assume responsibility for the content, policies, or practices of any third-party websites or services.
We make no representations or warranties regarding the accuracy, completeness, reliability, or security of any information, products, or services offered by such third parties.
Any personal data or information you provide on third-party platforms, including public or semi-public spaces such as social media, may be collected, processed, and shared by those parties in accordance with their own policies.
Information shared on such platforms may be visible to other users without restriction, and may be used or redistributed by third parties beyond our control.
To the fullest extent permitted by applicable law, Verve Fragrances shall not be liable for any loss, damage, or harm arising from the access, use, misuse, or disclosure of your information by third parties.
The inclusion of any third-party links within our Services does not constitute or imply endorsement, sponsorship, affiliation, or approval by Verve Fragrances, unless expressly stated.

12. Cookies

We use cookies and similar technologies to enhance your experience.

Cookies help us:

Enable essential website functionality
Remember your preferences
Analyze traffic and usage patterns
Deliver personalized advertising

Types of cookies include:

Essential cookies: Required for the Site to function
Analytics cookies: Help us understand user behaviour
Marketing cookies: Used for targeted advertising

You can:

Accept or reject cookies through our banner
Modify preferences at any time

Cookies are small data files that are placed on your device when you visit our website. Verve Fragrances uses cookies and similar tracking technologies to enable core site functionality, enhance user experience, analyze website performance, and support marketing and advertising activities.

We use different categories of cookies, including strictly necessary cookies, performance and analytics cookies, functionality cookies, and advertising or targeting cookies. These technologies allow us to recognize your device, remember your preferences (such as language or region), maintain secure sessions, and understand how users interact with our Services.

Certain cookies are essential for the operation of the website and cannot be disabled. Others are used only with your consent, in accordance with the General Data Protection Regulation (GDPR). Where required, we will request your consent before placing non-essential cookies on your device, and you may withdraw or modify your consent at any time through our cookie settings.

We utilize cookies provided by our platform provider, Shopify, as well as third-party services such as analytics and advertising partners. These cookies may collect information such as your IP address, browser type, device information, pages visited, and interactions with the website.

Cookies may be either “session” cookies, which expire when you close your browser, or “persistent” cookies, which remain on your device for a defined period or until deleted. The duration of cookies used on our website generally ranges from a few minutes to up to two years.

You have the right to manage or disable cookies through your browser settings or through our cookie consent management tool. Please note that restricting cookies may affect the website's functionality and performance, and certain features may not be available.

For more detailed information on the cookies used by Shopify, please refer to their official policy: https://www.shopify.com/legal/cookies.

13. Sharing Your Personal Data

We share personal data only when necessary and for legitimate purposes.

We may share your data with:

Service providers, such as:

Payment processors
Shipping and logistics partners
IT, hosting, and analytics providers
Marketing and advertising platforms

Legal authorities, where required to:

Comply with legal obligations
Respond to lawful requests
Prevent fraud or illegal activity

All third parties:

Must process your data securely
They are limited to specific purposes

We do not sell or rent your personal data.

14. International Data Transfers

Some service providers may process your data outside the UK.

When this occurs, we ensure appropriate safeguards, including:

Standard Contractual Clauses (SCCs)
UK adequacy regulations

These measures ensure your data remains protected to UK standards.

15. Data Retention

We retain your personal data only as long as necessary.

Typical retention periods:

Order data: up to 6–10 years (legal/accounting purposes)
Marketing data: up to 3 years from last interaction
Customer support data: retained as needed for service quality
Cookies: up to 12 months

We may retain data longer if:

Required by law
Needed for legal claims or disputes

16. Your Rights

GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have important rights regarding how your personal data is collected, used, and stored. These rights are designed to give you control over your information and ensure transparency in how organizations handle your data.

Your Rights Include:

Right of Access: You have the right to request a copy of the personal data we hold about you, along with information about how we use it. This helps you understand what data we process and why.
Right to Rectification: You can request that we correct or update any inaccurate, incomplete, or outdated personal data we hold about you.
Right to Erasure (“Right to be Forgotten”)
You can request that we delete your personal data where:

The data is no longer necessary for its original purpose
You withdraw your consent (where applicable)
You object to processing, and there are no overriding legitimate grounds

Please note that we may retain certain data where required by law (e.g., tax or legal obligations).
Right to Restrict Processing: You can request that we limit how your data is used in certain situations, such as:

While a data accuracy dispute is being resolved
When processing is unlawful, but you prefer restriction over deletion

Right to Object:

You have the right to object to:

Processing based on our legitimate interests
Direct marketing communications

If you object to marketing, we will stop processing your data for those purposes immediately.
Right to Data Portability: You can request a copy of your data in a structured, commonly used, machine-readable format, and ask for it to be transferred to another service provider where technically feasible.
Right to Withdraw Consent: Where we rely on your consent (such as for marketing emails), you can withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.

How to Exercise Your Rights

To exercise any of your rights, you can:

Email us at support@vervefragrances.com
Provide sufficient information to verify your identity
Specify the request clearly so we can respond efficiently

Response Time

We aim to respond to all requests within one (1) month, as required under UK GDPR
In complex cases, this may be extended, and you will be informed accordingly